{"id":20393,"date":"2022-06-05T16:08:00","date_gmt":"2022-06-05T16:08:00","guid":{"rendered":"https:\/\/mercapalma.net\/?p=20393"},"modified":"2022-06-06T10:21:33","modified_gmt":"2022-06-06T10:21:33","slug":"jornada-de-portes-obertes-de-mercapalma","status":"publish","type":"post","link":"https:\/\/mercapalma.net\/ca\/jornada-de-portes-obertes-de-mercapalma\/","title":{"rendered":"JORNADA DE PORTES OBERTES DE MERCAPALMA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-20405 alignleft\" src=\"https:\/\/mercapalma.net\/wp-content\/uploads\/thumbnail_IMG_7151-1030x773.jpg\" alt=\"\" width=\"1030\" height=\"773\" srcset=\"https:\/\/mercapalma.net\/wp-content\/uploads\/thumbnail_IMG_7151-1030x773.jpg 1030w, https:\/\/mercapalma.net\/wp-content\/uploads\/thumbnail_IMG_7151-768x576.jpg 768w, https:\/\/mercapalma.net\/wp-content\/uploads\/thumbnail_IMG_7151-705x529.jpg 705w, https:\/\/mercapalma.net\/wp-content\/uploads\/thumbnail_IMG_7151.jpg 1280w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/>El passat divendres, dia 27 de maig va tenir lloc a Mercapalma una jornada de Portes Obertes, per tal de donar a con\u00e8ixer als professionals de l\u2019alimentaci\u00f3 l\u2019exist\u00e8ncia d\u2019un punt de venda directe de producte alimentari local: el Situat de Productors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de les 6 del mat\u00ed els visitants varen poder gaudir de les parades de fruites i hortalisses acabades de collir pels pagesos que les mostraven orgullosos. Aix\u00ed \u00e9s com s\u2019haurien de consumir aquests productes, i poca gent s\u2019ho pot permetre.\u00a0 Aix\u00ed mateix,\u00a0 a les instal\u00b7lacions de Mercapalma hi ha altres llocs on es distribueix producte local i tot tipus de productes alimentaris comercialitzats per els millors professionals de Mallorca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A les 8:30, comen\u00e7\u00e0 l\u2019acte amb la intervenci\u00f3 del gerent de Mercapalma, Jeroni Barb\u00f3n, qui va presentar <\/span><b>Mercapalma com el major centre log\u00edstic de distribuci\u00f3<\/b><span style=\"font-weight: 400;\"> i comercialitzaci\u00f3 agroaliment\u00e0ria de producte fresc de les Illes Balears. En aquest espai de 375.000 m<\/span><span style=\"font-weight: 400;\">2<\/span><span style=\"font-weight: 400;\"> hi ha unes 90 empreses, el 35% de les quals s\u00f3n distribu\u00efdors de Fruites i Hortalisses. El producte local representa un 28% del total de fruites i hortalisses comercialitzades. La capacitat d\u2019autosufici\u00e8ncia \u00e9s molt baixa (15%) i presenta tend\u00e8ncia negativa. Dins aquest marc, en els 7 darrers anys el nombre de pagesos que venen a vendre els seus productes al Situat de Productors s\u2019ha redu\u00eft un 27%. Cal un <\/span><b>canvi de model<\/b><span style=\"font-weight: 400;\"> que garanteixi la sostenibilitat mediambiental, social i econ\u00f2mica del sector primari balear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquest context es va celebrar una <\/span><b>taula rodona<\/b><span style=\"font-weight: 400;\"> a la qual hi varen participar: Aram Ortega, Director general de Pol\u00edtiques per a la Sobirania Aliment\u00e0ria, Sebasti\u00e0 Grimalt, chef professional i actual secretari de la ASCAIB, Miquel Gual, president de la Cooperativa del Camp Mallorqu\u00ed i Guillem Adrover, fundador d\u2019Agroilla i actual president de Terracor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lluny d\u2019entrar en un debat, tots els participants, aix\u00ed com el p\u00fablic que va intervenir varen estar d\u2019acord amb els plantejaments que es varen llan\u00e7ar:\u00a0<\/span><\/p>\n<p><b>Aram Ortega:<\/b><span style=\"font-weight: 400;\"> \u201c El Situat de Productors tamb\u00e9 est\u00e0 en proc\u00e9s de canvi, i s\u00f3n necess\u00e0ries solucions i projectes realistes que li facin aportar el valor que es mereix el pag\u00e8s.\u201d<\/span><\/p>\n<p><b>Sebasti\u00e0 Grimalt<\/b><span style=\"font-weight: 400;\">: \u201c\u00c9s necessari <\/span><b>agrair al productor<\/b><span style=\"font-weight: 400;\"> el gran esfor\u00e7 que suposa obtenir aquests productes d\u2019excel\u00b7lent qualitat. De fet, \u00e9s aquesta excel\u00b7l\u00e8ncia del producte acabat de recollir,\u00a0 la que fa possible que els cuiners puguem sorprendre al comensal. Hi ha que educar al p\u00fablic: el producte local de qualitat no \u00e9s m\u00e9s car que el de fora&#8230;sempre que sigui de <\/span><b>TEMPORADA<\/b><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><b>Miquel Gual:<\/b><span style=\"font-weight: 400;\"> El pag\u00e8s necessita poder vendre a un preu just. El distribu\u00efdor necessita garantia de producci\u00f3 i el consumidor vol bona relaci\u00f3 qualitat\/preu. Aquesta equaci\u00f3 pivota sobre tres solucions: <\/span><b>cooperativitzaci\u00f3, planificaci\u00f3 i suport institucional<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Guillem Adrover<\/b><span style=\"font-weight: 400;\">: El pag\u00e8s \u00e9s <\/span><b>especialista en produir<\/b><span style=\"font-weight: 400;\">, per\u00f2 no t\u00e9 perqu\u00e8 ser un bon venedor o comerciant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quant al <\/span><b>paper del distribu\u00efdor en la comercialitzaci\u00f3<\/b><span style=\"font-weight: 400;\"> del producte local, la difer\u00e8ncia amb la venda directa \u00e9s que el distribu\u00efdor ofereix solucions m\u00e9s complertes: pot servir de tot i en majors quantitats. \u00c9s important que no es vegi com una compet\u00e8ncia al productor del situat, sin\u00f3 com un <\/span><b>aliat<\/b><span style=\"font-weight: 400;\">, ja que \u00e9s el propi distribu\u00efdor el que dona sortida a gran part de la producci\u00f3 local que compra al pag\u00e8s i distribueix entre les botigues, hotels i restaurants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tots coincideixen en que \u00e9s necessari un <\/span><b>pla de viabilitat del Situat de Productors<\/b><span style=\"font-weight: 400;\">, amb el comprom\u00eds tant dels pagesos com de l\u2019Administraci\u00f3. Aquest pla s\u2019ha d\u2019executar i no quedar nom\u00e9s sobre el paper, i ha d\u2019incloure formaci\u00f3 i sensibilitzaci\u00f3 envers al consum de productes de temporada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019acte ha finalitzat amb un tast dels nostres productes a c\u00e0rrec del c\u00e0tering de Amadib Esment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des de la direcci\u00f3 de Mercapalma volem agrair la col\u00b7laboraci\u00f3 de tots els participants, per\u00f2 en especial la tasca dels nostres pagesos. No oblidem que ells ens donen de menjar i ens conserven el territori.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat divendres, dia 27 de maig va tenir lloc a Mercapalma una jornada de Portes Obertes, per tal de donar a con\u00e8ixer als professionals de l\u2019alimentaci\u00f3 l\u2019exist\u00e8ncia d\u2019un punt de venda directe de producte alimentari local: el Situat de Productors.\u00a0 A partir de les 6 del mat\u00ed els visitants varen poder gaudir de les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-20393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JORNADA DE PORTES OBERTES DE MERCAPALMA - 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